Schueller de Waal

Material development based on Afterseason research for Paris Haute Couture 2019/2020

For Paris Haute Couture 2019/2020 the Dutch fashion design duo Schueller de Waal teams up withPik Pik Environement to present its first Collaborative Cleaning Initiative named ‘Litter’, supported by the city of Paris. On Tuesday 2 July 2019, on a public square, right in front of the town-hall of the 15th arrondissement, a group of 50 models, cool kids and volunteers started to clean the streets in an upbeat cleansing fashion performance. The models picked up trash from the streets, dressed head-to-toe in freshly made garments made from the studio’s leftover fabrics, deadstock and other remains from the fashion industry. The act of cleaning served as an inspiration for both the presentation as well as a design principle. With the performance, the initiators aim to make a powerful statement on the current state of the industry and inspire for change.‘Litter’ is the next step for SDW in unfolding their story of ‘Fashion Therapy.